Conducting a Zoom Brainstorming Session

Conducting a Zoom Brainstorming Session

One of my clients said to me recently, “The world of Zoom is like the Wild West… everyone is running in that direction, but many don’t seem to have a clue what they are doing.”
 
Amen sister! Zoom is a new frontier for sure, and lots of people are seeking – and others, offering – advice on how to keep virtual meetings and events interesting and engaging.  

To that end, I thought about one type of meeting that could pose a real challenge online – the brainstorming session. How do you make and keep a virtual brainstorming session interesting, engaging, and inclusive?
 
So, at the risk of adding to the social media cacophony on effective virtual meetings and communications, here’s my one idea for Zoom brainstorming sessions (works best for teams of fewer than 10):

Time: Schedule the Zoom session for only 30 minutes.
 
Meeting invite: Scope out the central issue, question, idea or solution needed. Identify parameters and any specifics that brainstorming participants need to know.
 
Assignment: Ask participants to brainstorm on their own prior to the meeting (this works better for introverts anyway) and then to home in on their best idea and develop a 3-minute pitch around that idea.
 
Meeting agenda: Pitchfest! Make the Zoom session a Pitchfest, in which each participant takes no more than 3 minutes to pitch their idea and its rationale to the team. Meeting leader, be sure to time everyone!
 
Result: You can do an online poll afterward to rank the ideas, or you can let the ideas marinate for a while (e.g. 24 hours) and then hold a “watercooler” session via Zoom to ask questions, discuss, debate and decide. To ensure inclusivity and full engagement, make sure everyone has a chance to talk and ask questions.
 
If you try this, please let me know how it goes! I’d love to hear feedback!

What Should We Do About This?

I have no advice to offer this week. I only have a question. What should we do about the issue of technology and presentations?

Let me tell you why I’m asking: Last week, I attended an event that featured 4 speakers, each of whom spoke for 8 minutes (ahem, there’s a brevity trend in our midst, I love it! #brevity #jocktalkbook). Each of the fours speakers was amazing. Their content was fresh, meaningful and tight, and everyone’s delivery was impeccable – they were poised, energetic, animated and kept their eyes on the audience at all times. Not a single flaw among the four.

But guess what? The technology failed and caused bumpy starts – followed by some fits and starts – for two of the four speakers.

I probably should mention before I go any further that the meeting was hosted and attended by technology professionals. Probably 100 of them, maybe more. Ergo, “user error” – or being unfamiliar with the equipment or software, as might happen with someone like me – can be scratched off the list of culprits.

So, here we are.

Technology fails. It does. And there are consequences. It wastes time. It dilutes the impact of a speaker’s opening. It forces an otherwise superstar speaker into an unexpected awkward moment. And perhaps worst of all, it causes the audience to roll their eyeballs (at least figuratively if not literally) and divert their attention to a side conversation or to their devices while they wait.

Ay caramba!, as Bart Simpson would say.

What should we do about this? It’s not even just a possibility that technology might fail, it’s more of a likelihood. We know this, don’t we? Yet we still bring our best stuff to a presentation on a flash drive or a laptop. The only thing I can think of is that we must be using some finely honed skills of denial, then holding our breath during set-up, and ultimately hoping for the best. I’m an optimist too, and that last sentence describes me too, but only sometimes. I have my own little over-compensation back-up plan. But not everyone does …

So what should we do about this? Visuals are awesome, but technology can be problematic – for speakers and their audiences. Thoughts? Ideas? Alternatives?

Weigh in, technology lovers!

Don’t be a Fool: Prepare!

Being prepared is just about the most audience-centric thing you can do. It confers a sense of importance and value on your listeners. It shows respect for their time and is arguably the least you can do in exchange for their attentiveness to you as a speaker. Plus, it ensures that what you deliver is actually received. Preparation shows—as does a lack of preparation.

All too often, though, people resist preparing for a talk or a media interview. Clients have told me it feels egotistical or self- important to them, and they feel—or want to appear—more humble than that. In their minds, preparing a “speech”—whether that means welcoming remarks at an event, a thank-you for an award, or even an introduction for a speaker—feels bloated and unnecessary. Still, the principle from the first chapter of this book applies: “It’s all about them—it’s not about you!” You have a responsibility to deliver something of value to your audience, and the best way to do that is to be prepared.

When a speaker or presenter is prepared, the audience notices. The speaker is on point, and the message is clear and relevant to the audience. The prepared speaker doesn’t open with, “Well, I didn’t have time to prepare anything, so I hope you’ll bear with me.” Instead, the prepared speaker opens with an anecdote or an attention-grabbing factoid specific to that particular audience. Or the prepared speaker knows his or her desired outcome and puts it out there right up front.

There are many who speak or present in front of groups often enough that they feel it’s okay—and in fact, for some it feels more comfortable—to just “wing it.” Wingers are gamblers. Sometimes they win, but other times they lose. Since the outcome can go either way, you have to ask yourself if you can afford a loss. Or can you afford even to risk it? If speech prep were short enough and simple enough, would you devote just a few seconds to being prepared? I think anyone would.

[Excerpted from Jock Talk: 5 Communication Principles for Leaders as Exemplified by Legends of the Sports World, www.jocktalkbook.com]

Attention!

There is considerable debate about attention spans and about the effects of the digital world and handheld devices. Interestingly enough, just a few decades ago, the debate focused on the effect that television was having on attention spans. Digital devices like smartphones and tablets are just the latest and greatest scapegoats. Whether they have or haven’t contributed to diminishing attention spans, it is certainly mind-boggling to realize that, with Twitter, full-bodied messages can be delivered in 140 characters or less.

The change in attention spans is often discussed in negative terms, as a deterioration in our ability to focus. But I think we have to ask ourselves, is this really a bad thing? I prefer to look at the phenomenon as a market disruption or correction that is forcing communications to adopt the often-touted corporate principles of leanness and efficiency. As companies try to increase engagement and productivity, improving communication—by cutting out waste—could be quite effective. Being brief and to the point may require a little extra effort, but it can accomplish a lot and save precious time.

Many studies have now measured adult attention spans— where they are and how they’ve changed over the years. There are reports suggesting that in just the last decade, the average adult attention span has shrunk from highs of twelve to eighteen minutes and to lows of three to five minutes, depending on the study’s focus and the environments of the participants. Some studies look at how long people can concentrate on a task; others look at their attentiveness while listening. Yet how long people can pay attention to a speaker depends on tremendous variables that can make it hard to measure: the comfort and conduciveness of the environment, the speaker’s voice quality and modulation, the actual content, whether there are effective visuals or good stories, what the objective is for the audience, and whether they understand that objective. The ability to focus is, afte r all, crucial to the achievement of an objective, so audience motivation levels can vary as well.

In addition, there are two types of attention: “transient attention,” which refers to a short-term stimulus that attracts or distracts attention; and “focused attention,” which refers to the attention given to a task or a speaker. Transient attention comes out pretty consistently at eight seconds, and we’ll address this a little later in the chapter. Focused attention is where much of the debate lies and is the type for which experts claim that attention spans are as short as five minutes and as long as twenty.

 

[Excerpted from Jock Talk: 5 Communication Principles for Leaders as Exemplified by Legends of the Sports World, http://amzn.to/1vkcxjz]

Screen Shot

I stand corrected. And I now stand with the screen to my left when I present using slides as a visual.

Because audiences in western cultures read from left to right, it’s more natural for their eye movement. So, if you place yourself with the screen to your left as you’re facing the audience, all eyes can roll smoothly from you to the screen each time you bring up a new slide.

Easy enough, now just be sure to keep your body and eyes pointed toward your audience!