When it comes to communication and public speaking, being interviewed by the media is the championship tournament – and it’s not a club sport, it’s varsity! The stakes are always high even when they might seem low.
Nonetheless, there’s no need to freeze or hide when a reporter calls. Nor does it serve any purpose to have a blanket policy of “we don’t talk to the media.” Media Readiness™ Training prepares individuals or groups to field any kind of a question and stay on message.
Here’s a taste of our secret sauce: It’s not the questions that matter, it’s the answers. In other words, don’t waste your prep time trying to anticipate the questions; use your time to plan what you want to talk about. We’ll show you how to do that and also navigate the questions when we deliver the training.