Have you ever been asked the question, “So what are you working on these days?” Or, have you ever been called on to explain a project or initiative you are leading?

If so, are you happy with your answers? Do you feel like you’ve conveyed value or benefit? Or did you merely tick off a laundry list of to-do items or perhaps a project checklist?

Regardless of where you are in your organization or career, it’s critical to be able to communicate the value of your work, both internally (to colleagues and superiors) and externally (to clients, customers and suppliers).

Fortunately, it’s quite easy to articulate value. It’s simply a matter of adding a clause to the end of any to-do item, so here are 3 of the easiest clauses to add:

  • … so that …
  • … which will result in …
  • … that will have the added benefit of …

Adding these clauses, along with the words that follow, can completely change the nature of your answer and – more important – the impression you leave with your audiences. Add a clause, convey the value. It’s that simple.

Beth Levine

Beth Levine

Communications Coach at SmartMouth Communications
SmartMouth Founder and Principal Beth Noymer Levine is a Communications Coach who is emerging as one of the country’s leading voices on how to prepare and deliver speeches and presentations that actually work for both the audience and the speaker.
Beth Levine

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