Did you know that the Toyota car company was founded by a man with the last name of Toyoda? Why the change? Simplicity. They changed the name because it took fewer brush strokes to render the version that translates to the T.

People like simple things. Colloquialisms not jargon. Short is better than long. Business does better when supply lines are short and simple. Speeches do better when they are easy to understand and to the point.

That’s it, short and to the point.

Beth Levine

Beth Levine

Communications Coach at SmartMouth Communications
SmartMouth Founder and Principal Beth Noymer Levine is a Communications Coach who is emerging as one of the country’s leading voices on how to prepare and deliver speeches and presentations that actually work for both the audience and the speaker.
Beth Levine

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