You’re Not Special

You’re not special. But don’t worry, I’m not special either.

Why do I say that? Because no matter what we do – how well we prepare or how engaging we are – we will lose our audience at one point or another during our presentation. It’s just not realistic to assume that everyone in the audience will be able to hang on for every word, every slide, or even every key point of a talk.

People check out. It’s a fact. And it’s not (necessarily) your fault. It’s the ebb and flow of the human attention span and the unavoidable distractions – both tangible (messages coming through on devices) and intangible (daydreaming, exhaustion, or randomly occurring thoughts) – that are to blame.

No matter how diligently you prepare or rehearse, it’s still not an insurance policy against audience members checking out during your presentation. As much as you plan a presentation for audiences to hear your every word, they won’t. They’ll drift off. You’re not special, and neither am I. We have to work to grab and hold their attention and we have to plan for their lapses in attention.

So, how do we do that? Below are 3 ways you can provide a helping hand to your audience members:

Be Brief

Unless your topic or audience call for a deep, thorough download, be as succinct as possible. Every time. In fact, I would advise you to think about whether people are in the room on their own free will (in which case you have some leeway) or out of obligation (in which case brevity is urgent). This will help you gauge how much time and detail you will use, and it will be better suited to your audience.

Know, don’t guess, how long your presentation is. Rehearse a few times and time yourself. This way, you’ll know if you need to make adjustments or cut some material. You’ll also be able to let your audience know what they’re in for from the start. If you can tell them how long your talk is, they’ll be better able to calibrate their own attention span – e.g. “oh, this is only 20 minutes? I can hang on for 20 minutes.”

Use Signposts

On your slides and as you are speaking, give your audience cues and clues as to where you are in your talk. Trust me, they need this. (You’ve needed it, haven’t you? Think about your own experiences sitting through presentations … I’m guessing there are at least a few instances when you would have liked some cues or clues!) Guide them.

Visually, you can help your audience by including a progress bar in your slides, so that your audience can track where you are in your presentation. Or, if you have a small deck, you can include a countdown – e.g. 1 of 12, 2 of 12, etc. Or, if you have, let’s say, three main sections that you told your audience you would be covering, you can let them know where you are by including the name or keyword for each section in the lower right corner. In fact, all of these visual cues are best situated in the lower right corner of your slides.

Verbally, you can keep your audience tracking by narrating where you are and what you’re doing. Some examples of this include: telling the audience how long your talk will be, letting them know when you’re digressing to share a relevant story, letting them know when the story is over and you’re returning to your point, alerting them whenever you’re transitioning from one section of your presentation to another, and (everyone’s favorite) announcing the conclusion.

Be Dramatic

Use the pregnant pause. Stop and stand in the middle of the stage. Animate or “act out” what you’re talking about. For example, if you say the number 4, hold up 4 fingers. Or if you say, “fast forward a few years,” roll your forearms, one over the other, to show motion. Or if you’re talking about something meaningful, touch your heart.

If “the show” moves along and there’s more to look at than just your visuals, people might hang in there with you better and longer. Before you resist and say I can’t do that, let me offer this: What might feel like theatrics to you will merely look like good delivery energy to your audience.

In a perfect world, speakers would be efficient enough with their words that audiences would be able to hang on every one of them. But as we all know, that’s not the case. Even the most efficient speakers and the best audiences have lapses – no matter how good or how special the speakers are! The best you can do to hold onto your audience’s attention is to take them by the hand and guide them through your presentation. The rest is up to them.

On Your Own Time, At Your Own Pace

presentations-bg1-516h-2In the introduction of my book Jock Talk last year, I noted that the business world was suffering from a bad (and performance-inhibiting) case of communication neglect. This year, SmartMouth is offering a cure that can help on the large-scale organizational level or the individual level, but before we dive into that, let’s harken back to my book:
 
“Tolerance of mediocrity in business communication is my pet peeve. It’s not only the mediocrity itself that bothers me, it’s also the acceptance of it and the lack of action taken to remedy it. There are simply too few people calling phooey, or if they are calling phooey, they don’t know how to change things for the better—how to raise the bar.
 
“I believe you can start with this: Make medal-worthy communication skills a core value. Then get to work on making them a core competency. Organizations hire me to work one-on-one with executives or to train executive teams. Often they come to me with a wish list like this: They’re so long-winded, can you make them more succinct? Can you add some polish and professionalism? They need to make a better impression. Is there any way you can make them sound more commanding? I can, and I usually do. Most of the time what they have been delivering, and how they have been delivering it, has been adequate—not particularly bad, not particularly good, simply adequate. It met the low standard that business audiences have come to expect.
 
“Well, what is standard in the business world may be adequate, but it’s not optimal and, let’s face it, it shouldn’t be acceptable. Think about how often you roll your eyes during meetings that are too long and, worse, pointless. Think about the boring presentations you’ve sat through—the ones in which you waited for the single valuable nugget, that one answer, that lone call to action that came at minute 52 out of an hour-long talk. Think about the speech by the CEO who was incredibly dry or who mouthed the same old-same old. A bar set at adequate or standard is far too low for organizations that expect excellent outcomes—or aim to be the best in the world.”
 
Under our traditional model, SmartMouth coached individuals and trained groups out of this rut – in person. But we realized that, as much as we were driven to be evangelists for change in conference rooms and boardrooms everywhere, we couldn’t reach everyone in person.
 
That’s why we developed SmartMouth OnDemand. Our online communication training lets us offer our insights, strategies and proprietary methodology to anyone who has an Internet connection and a device.
 
Presentations is our first – and our flagship – course. It is full of games and interactive segments that are only slightly modified from what we do in our in-person group sessions. Best of all, Presentations is loaded with our SpeechBuilder tool – a fill-in-the-blanks form that prompts you to outline your remarks for any occasion – and anyone who takes the course gets lifetime access to the tool. Pretty soon, we will be adding courses that dive in even deeper on topics like Visuals, Delivery and Storytelling.
 
Online communication training is the future of the industry. Its flexibility, low cost to the user, and effectiveness make it the obvious choice for organizations that want to enact large-scale change in how employees communicate and for individuals with busy schedules and tight budgets. 

Um, why the Toothbrush?

toothbrushI have it all set up. The camera guy is looking through the lens of his TV studio camera, which is set on a tripod and fixed on the two chairs that face each other. The big-screen monitor for watching instant replays is next to the two chairs. The young NBA player walks into the room after practice. He has showered and dressed in his team sweats, and while everyone else has gone home for the afternoon, he has agreed to submit to some one-on-one media training in advance of what promises to be a busy season on the floor. He’s barely a man in chronological age, but he’s physically huge, at just under seven feet tall. We shake hands; he sits down. I ask him if he’s ready to begin. He says he is.

The camera is rolling. I hand him an ordinary toothbrush. He looks at me, perplexed, clearly thinking, This is not what I agreed to do for the next two hours.

I ask him only a few questions about the toothbrush: What is that? What do you do with it? Do you like it? How often do you use it? What do you like about it?

He answers haltingly and offers simple, one-word responses.

Then we’re done with the exercise. We watch the instant replay of his “toothbrush interview,” and finally I explain the method behind my madness.

I do the toothbrush exercise with many of my clients, both athletes and executives. It is a defining and memorable exercise, and it is always totally unexpected . . . but not always well received, at least initially. After all, what does a toothbrush have to do with sports or, for that matter, with communicating?

Nothing. But it has everything to do with being able to think about your audience, be yourself, be nice, get to the point, and be prepared for all of the above.

The lesson of the toothbrush exercise is that no matter how mundane, obvious, or self-explanatory the questions or issues are, you need to be prepared at all times to address your audience in a positive, sincere, and robust manner. And there’s nothing more mundane, obvious, or self-explanatory to have to talk about than a toothbrush.

[Excerpted in part from Jock Talk: 5 Communication Principles for Leaders as Exemplified by Legends of the Sports World, www.jocktalkbook.com]

Communication = Success

2015-08-31_18-51-58I view communication as the everyday currency of business; it’s how we get things done. Our success is ultimately determined by interactions with employees, customers, communities, suppliers, shareholders, regulators, and other stakeholders. And while most organizations and executives have a mission statement, and many articulate a set of core values—for how they conduct their business or treat each other and their customers—most overlook standards, goals, or guidelines for communicating. Communication is actually the channel for executing a company’s mission, its values, and its expectations for excellence, accountability y, productivity and efficiency. How else could these be realized?

A recent study in the Journal of Marketing Communications finds a causal link between communication effectiveness and economic performance. “Companies that align communication with the corporate mission and strategy score significantly better not only on ‘soft’ measures such as image and awareness but also on ‘hard’ economic measures, especially on relative market success in the industry.” In sum, the more effective a company is at communicating—internally and externally—the greater the company’s general performance. Perhaps most telling, the Journal found that companies whose executives support improving communication, and recognize its economic value, performed better than companies without supportive leadership.

Similarly, Cheryl Snapp Conner, @CherylSnapp, recently wrote in Forbes about a new study that finds a connection between a CEO’s presentation skills and the pricing of an IPO. Executives that have a confident and commanding presence actually increase the value of their companies’ IPOs.

A lot of people, including Cheryl Connor, found this pretty amazing – myself included. But it confirmed for me what I have been saying for a long time: that a focus on communication adds value to a company. And I do not mean just some amorphous value of customer and employee goodwill, but actual performance value. Like these two studies show, companies and executives that value and are skilled at communication perform better financially.

[Excerpted in part from Jock Talk: 5 Communication Principles for Leaders as Exemplified by Legends of the Sports World, www.jocktalkbook.com]