There’s a lot of good advice out there about public speaking. Much of it is geared toward aiding the speaker. I want to throw some advice into the mix that’s helpful to the speaker and the audience: Keep your sentences short and crisp!
Speakers do best when they prepare a talk in bullet points rather than prose.
Preparing by writing a long prosaic document is problematic for a couple of reasons. For starters, speakers tend to get attached to the words, phrases and sentences they’ve composed. This is dangerous! It means the speaker is likely to feel compelled to read at the podium – which is bad for obvious reasons – or to memorize, which runs the risk of producing robotic delivery. Being conversational and staying connected with your audience, even if your presentation is imperfect, are still preferred.
On the other side of the podium, audiences need pace and rhythm and patter.
For audiences, long, wordy sentences become a maze for the ears, something to get lost in. Preparing for a speech or presentation by writing a lengthy, thorough, fully accurate script for yourself produces something that readers, not listeners, would be willing and able to digest. Listeners need things to keep moving along at a clip. They need the speaker to start and finish a thought quickly in order to hang in there and actually get it. Speakers, don’t forget: you’re the subject matter expert, you’re steeped in your stuff, but it’s the audience’s first time hearing your material.
Move from script to bullet points.
You can always begin your preparation for a presentation by writing out a full-text script. It can help you establish order, organization, and some of your key phrases. But then you would be wise to use that script only as a practice tool. As soon as you can, switch over to bullet points and then rehearse your talk from those. But watch yourself – keep a lid on those long-winded, run-on, multi-clause sentences. Set a standard and a pace for yourself that requires you to make your sentences short, crisp, distinct units.
Good luck, your audiences will thank you!
There is quite a bit of consensus that business meetings and presentations are too often marked by mediocrity and tedium, and there are simply too few people calling phooey. It’s as if herd mentality got together with bystander effect and conspired to make time spent in conference rooms and boardrooms insufferable.
I’m trying to call phooey and help leaders and aspiring leaders raise the bar on business communications for themselves and their organizations.
Communication is the currency of success, it’s how we sell, persuade, motivate, collaborate and inform. It’s how we get things done. The usual organizational values of excellence and efficiency can and should be applied to communication as well, but are they?
When it comes to how organizations communicate, I am struck by how corporate leaders strive for excellence and efficiencies in so many operational areas, yet are willing to settle for merely adequate—or worse, time-wasting—when it comes to business communications. Meetings, presentations, and speeches are so often where and how business gets done, but in these settings mediocrity abounds. Many companies even subscribe to the tenets of the Lean Movement yet tolerate flab and time-wasting in communications.
Business audiences have come to expect and accept a relatively low standard. Well, what is standard in the business world may be adequate, but it’s not optimal and, let’s face it, it shouldn’t be acceptable. Think about how often you roll your eyes during meetings that are too long and, worse, pointless. Think about the boring presentations you’ve sat through—the ones in which you waited for the single valuable nugget, that one answer, that lone call to action that came at minute 52 out of an hour-long talk. Think about the speech by the CEO who was incredibly dry or who mouthed the same old-same old. A bar set at adequate or standard is far too low for organizations that expect excellent outcomes.
Don’t be part of the herd or a bystander. Do what you can to embrace good communications within your organization – and at the very least, for yourself!
[*Excerpted in part from Jock Talk: 5 Communication Principles for Leaders as Exemplified by Legends of the Sports World, www.jocktalkbook.com]
What do you say when you want to give a brief but impactful overview of your business and your brand?
You’ve got to go high. Or do what I call “going up to 30,000 feet and looking down.” Take the biggest-picture view you can find on your organization’s work and its value. Or, as President George H. W. Bush is known to have called it, find that “vision thing.”
The view from 30,000 feet is the exact opposite of peering through the weeds, and while most people in an organization are by definition, and indeed by assignment, stuck in the day-to-day weeds, certainly a leader is in a position—and arguably has the responsibility—to rise to a higher vantage point.
For an example of a 30,000-foot view, let’s look at one of my clients, an entrepreneurial company that manufactures super high-end sports equipment. The executives came to me for spokesperson training in advance of what they expected to be a busy season of trade shows and sport competitions where their products and sponsored athletes would attract a lot of attention. The engineering and technology that goes into the production of their equipment is as fascinating as it is dense with detail and data. Yet for the media—and for the benefit of building and promoting the brand—they needed to develop some higher-level messaging. The nitty-gritty details could be saved for the trade journals that craved them.
In a small group session with the executive team, I asked a series of questions to elicit the 30,000-foot view. Fundamentally, I was pushing and poking at them to home in and identify what their company is really all about. It’s not about the product line or producing the best equipment; it’s not about being made in America; it’s not even about satisfied customers. Those are all great attributes, but they’re closer to the ground (where weeds grow). What the 30,000-foot exercise yielded in the end was that their company is all about three things, characterized in a different way: innovation, performance, and fun.
Having a 30,000-foot view of your organization’s work in your back pocket means you’re always prepared to speak at the higher visionary level befitting a leader. It gives you a go-to point when you need to make remarks that describe your work and its value. Ultimately, it’s more memorable and communicates your brand … rather than just your product line.
[Excerpted in part from Jock Talk: 5 Communication Principles for Leaders as Exemplified by Legends of the Sports World, www.jocktalkbook.com]
“Go right up to that line but don’t cross it,” I say. My client, rehearsing her speech for me, says, “Okay, let me give it another try.”
The line I’m referring to is the invisible but instinctive line between what’s barely comfortable and what’s not when employing theatrics to enhance your delivery.
Don’t let the word theatrics throw you off or cause you to self-select out of reading any further. Presentation theatrics are necessary, they animate you and your content. Theatrics are the energy – voice and body – that you infuse into your delivery. They should produce a delivery that feels a bit exaggerated to you but simply comes off as energetic to your audience.
To achieve that energetic connection with your audiences, here are some tips for your voice, hands and body:
Voice. In a word, modulate. Vary and adjust your speaking pace, volume, pitch. For example, if there is a section of your speech that should sound more conversational, then you can speak at a quicker pace and with a normal tone of voice. If you have a word, phrase or sentence that warrants attention, you will want to slow down, project your voice, and essentially emphasize it orally as you would if you were writing it in boldface font.
Hands. Use them as props in your play. Think Charades. You can literally animate your speech by using gestures that go with your words. For example, to welcome your audience or when talking about “all of us here in this room,” use outstretched arms to make a large, open embrace. If you are talking about something personal or touching or emotional, put your hands to your heart. You can clap (yes!), punch your fist in the air (victory!), offer an exaggerated shrug (who knew?!), put the back of your hand to your forehead (ugh!). Talking with your hands is a-okay.
Body. Unless you are forced to stand behind a podium due to a fixed microphone, you want to use your body also. Nothing distracting (like pacing), but some movement across the floor or stage helps to keep your audience’s attention. For example, if you’re talking about making a change or a move, literally walk a few feet across the floor. Move to get closer to different sides or sections of the room. Take a giant step forward to illustrate progress or a step backward to illustrate a setback. Act out your words.
Regardless of how you animate your speech and which tactics you use, just know that you will be pushing yourself and using your whole body, head to toe. Keep it authentically you, but an exaggerated you. Push it to the point where you feel like you’re putting on a show … because you are.
“Vision trumps all other senses.”
Those are the words of Dr. John Medina, a renowned molecular biologist. I have been fascinated by his book, “Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School” for a while now.
According to Medina’s work, we remember pictures. He claims that if we hear a piece of information without a picture as visual support, then three days later we’ll remember only 10% of it. However, if we hear a piece of information with a picture to support it, then three days later we’ll remember 65% of it.
Medina also asserts that we remember pictures much better than we remember text, because our brains see words as lots of little pictures, making the reading part less efficient than simply looking at a picture.
The implication for business presentations? Images beat words. Those dense text slides you’re using or seeing might not be providing the “visual support” benefit you were hoping they would have.
Try images – pictures, simple graphics, or even one-word slides. It takes some forethought and advance planning, but your audience will better remember what you were trying to impart.
And, if you spare them the multi-bullet-pointed slides that have become ubiquitous, they are likely to thank you.