Lately, I have worked with several clients who need to share the floor or take the stage with a colleague. Each speaker rehearsed and knew their section of the presentation but, as I observed and coached them, there’s a lot more to achieving a smooth, seamless co-presenting performance than just knowing your part.
Here are 3 important agreements you and your co-presenter should discuss and make in advance:
Avoid the awkwardness of not knowing where to put yourself or what to do when it’s not your turn. When your partner is speaking, you, in effect, become a member of the audience. You turn your attention to the speaker versus staring straight at the audience while you wait. You’ll want to choreograph yourselves so that each of you, when not speaking, takes a position that defers attention to the speaker and doesn’t interfere with the screen (if using visuals). Rehearse this in the presentation space itself or block it out in a space that’s comparable.
Transitioning from one speaker to the next requires forethought and finesse. Discuss and know ahead how you will pass the baton – and practice it – as if in a relay race. Please be more interesting, engaging and collegial than merely saying, “… and now Ashley will cover the budget.” Script in some banter or repartee, or make an astute comment to summarize the link between your and your co-presenter’s material. Or, if the presentation involves a consistent back and forth every few minutes or every few slides, then make sure Speaker A’s final sentence lines up with Speaker B’s opening sentence for each transition. Avoid the duplication of effort (and tedium!) of Speaker B feeling the need to say, “… so, as Speaker A just talked about …”
Interjecting is a relief to some, undermining to others. One of the most important agreements to discuss is whether each of you prefers for your co-presenter to interject comments or questions … or not. If you forget a chunk of your material, do you want your co-presenter to chime in? Would that be helpful or would it throw you off? Are you okay fielding spontaneous comments and questions from your co-presenter to help relieve nervousness and/or to make the presentation seem more casual and collaborative? Or would that make you lose your train of thought? When I work with a co-presenting team, I always think I know who will have which preference … and I am often wrong! You never know, so discuss and agree on this in advance.
There are so many benefits to co-presenting – the change in speakers is stimulating to the audience, presenters get to share the floor and Q&A with someone who has complementary expertise, and it can be more fun for the speakers and audience alike, to name just a few. Nevertheless, because it involves two (or more) people, there’s more material, more logistics and more dynamics to consider. Discussing and agreeing on the three points above is a great way to get ahead of the game.
Bottom line: Audiences are attending one presentation, not two, so treat it that way in your planning and delivery.
Stories – or anecdotes, examples, case studies – are the absolute best way to illustrate a point, even in a business presentation.
When crafted well, they illustrate and support your messages better than anything else. Stories make an emotional connection to your audience that sticks with them long after you finish talking.
Here are 3 rules of thumb that apply to using stories in your communications:
1. STORIES NEED TO DIRECTLY SUPPORT A POINT. In other words, you may have a favorite story that you love to tell, and that’s great, but it must be constructed in a such a way that it works its way to a “punch line” that reinforces the message point you are trying to support. You can’t assume the audience will make that connection on their own, you have to spell it out and tie it together for them.
2. PREPARATION IS ABSOLUTELY NECESSARY. Rather than simply reminding yourself to tell a certain story during your presentation, you need to map out the story to avoid getting lost in the details while telling it (every story has more details than you have time to share!). I have watched too many speakers derail a perfectly good 15-minute presentation by telling a story that went on and on until – before they knew it – an additional 10 minutes of air time had been consumed.
3. SIMPLE IS MORE EFFECTIVE THAN COMPLICATED. This is true of most communications but certainly true of stories – despite the temptation to “spin a yarn” for your audience. Unless you’re a comedian or a professional storyteller, you’ll want to keep your stories simple.
Keeping them simple means paring down and prioritizing the detail. Think about composing your stories in this 3-3-3 format:
3 sentences describing the situation;
3 sentences revealing the dramatic tension (e.g. something unexpected, complications, competing factors); and
3 sentences outlining the resolution, which should help you tie back – in that punch line kind of a way – to the point you were illustrating.
And finally, be sure to cue your audience when you’re beginning and ending a story. For those in the audience who might not be paying close attention, you have the opportunity to reignite interest with your own appropriate versions of “Once upon a time” and “The end” – those timeless story cues that signal the open and close of something special.
When you prepare for a presentation, can you picture it in your mind’s eye? Do you know the elements of your opening or how you’re going to transition between your main points? Can you see it in your head, or do you need your notes?
A presentation isn’t as much a seamlessly flowing narrative as it is a deliberately well-constructed set of building blocks. For our discussion purposes here, let’s call those building blocks “chunks.” If you can chunk your material, then you have something modular, which is more easily abbreviated if your audience runs out of time and also easier for you to remember and deliver.
So what would the critical chunks of a presentation be and how would you construct them? I’m glad you asked!
First, you’ll need an opening chunk. This might include a question that stimulates the audience’s thoughts and connections to your topic. Or it might include a story that illustrates the importance of your topic. Or it might just be a simple introduction to the topic. Either way, your opening also needs to include a one-sentence focal point, in which you tell the audience what you want them to do (call to action) or to take away (impression, piece of knowledge) by the end.
Next, you’ll need to identify up to three key points. By “up to” I mean one, two or three points – and not three and a half, four or five. Yes, this means you’ll have to prioritize. You’ll be lucky if your audience can remember three, or two, or even one. So if you’re presenting with the intention and hope that your audience will retain what you say, then set a maximum of three key points. Each of your key points then becomes its own chunk, which means that with the opening chunk and up to three more, you have a maximum of four things to remember so far and you’re almost done!
Here are the ingredients of each of your “key point” chunks:
- A message statement that captures significance and/or conveys benefit for this section of your material.
- Some information points (data, detail, background) that support the message statement and that are prioritized and chosen based on your audience’s needs and interests.
- For good measure, and as a springboard to transition to your next chunk, each key point chunk should conclude with a reinforcement of the opening message statement.
Finally, your last chunk is your closing. Closing elements can include a recap of key point message statements; a story that illustrates the importance of your talk; and a circling back to your focal point to ensure that the audience knows what to do or think when they leave the room.
If you have the ability to picture five bullet points in your mind, you can see the chunks too. Try it and let us know how it goes!
Most of us hit a personal reset button or two on the 1st
of January. But even if you aren’t someone who makes specific resolutions, you probably still view the new year as a blank slate, a chance to start fresh.
Let me help you get off to a fresh start for your first presentation of the year by offering a SmartMouth Top 10 list on this first Thursday of 2019:
10. You know this: Do your homework. Nothing drastic, just prepare ahead. If you think through your material rather than wing it, it will show and reflect well on you.
9. There’s no right or wrong, but there is better and worse. When in doubt, make decisions about your content, your visuals and the amount of time you’ll take based on your own experiences as an audience member. In other words, do unto others …
8. No one likes a windbag. Share the floor. Figure out ways to engage your audience and create opportunities for dialogue. Present, don’t broadcast.
7. Whatever you think is noticeable and distracting about you – your voice, hair, nose – it’s not. Unless you’re a paid spokesmodel, the audience isn’t paying attention to your specific physical features or your voice quality. They want to feel your confidence and hear your content.
6. Your content may be amazing, but your audience can only digest and retain some of it. Please prioritize all that great knowledge and information of yours so that you deliver something useful and memorable to your audience.
5. Present, the verb: to give something. Present, the noun: a gift. Figure out what you can give to your audience that would be a good gift – i.e. something new, useful, beneficial, valuable. Give them something good in exchange for their time and attention.
4. Your nerves are just adrenaline. They are your body’s way of surging positive energy for you to do a good job. Not to worry, studies show that nerves begin to dissipate after two minutes – that’s only 120 seconds.
3. Don’t dread your presentation, as if it’s some unpleasant obligation. Find your ambitious self and embrace your presentation as a great opportunity to advance – yourself, your organization or a goal. Go for it, don’t shrink from it.
2. Be organized: know your audience, know the lay of the land (number of people, room set-up, mic or no mic) as best you can, and know your desired outcome for the presentation. The first two help you envision what to expect. The third helps you know – if you prepare nothing else – how to set the audience’s expectations and where you need to get them by the end.
– and –
1. It’s all about them, it’s not about you. Your audience’s needs and experience supersede your own. Plan your presentation around them, not around yourself or your deep knowledge and expertise. Success is in the eye of the beholder, and that’s your audience. Make them #1.
Grateful for your continued support of SmartMouth and wishing you the very best for 2019,