Pro athlete. Young. Shy. Reluctant.

Situation: Pro athlete. Young. Shy. Reluctant. About to see more playing time and therefore more microphones during and after games.

SmartMouth Engagement: Prepare him for more post-game on-camera time that is sure to be coming his way. Help him become an appealing draw for the franchise.

We worked together to develop messaging buckets – how he likes to describe himself and his aspirations; how he likes to talk about victory; and how he likes to share the feelings and experience of a loss or personal frustration. Then we practiced mock interview scenarios on camera, with instant replays and do-overs.

Reward: He developed his pro voice and confidence. He gained polish and finesse. The improvement was noticeable. Game readiness for sure!

Beth Levine

Posted on

May 7, 2014