In the introduction of my book Jock Talk last year, I noted that the business world was suffering from a bad (and performance-inhibiting) case of communication neglect. This year, SmartMouth is offering a cure that can help on the large-scale organizational level or the individual level, but before we dive into that, let’s harken back to my book:
“Tolerance of mediocrity in business communication is my pet peeve. It’s not only the mediocrity itself that bothers me, it’s also the acceptance of it and the lack of action taken to remedy it. There are simply too few people calling phooey, or if they are calling phooey, they don’t know how to change things for the better—how to raise the bar.
“I believe you can start with this: Make medal-worthy communication skills a core value. Then get to work on making them a core competency. Organizations hire me to work one-on-one with executives or to train executive teams. Often they come to me with a wish list like this: They’re so long-winded, can you make them more succinct? Can you add some polish and professionalism? They need to make a better impression. Is there any way you can make them sound more commanding? I can, and I usually do. Most of the time what they have been delivering, and how they have been delivering it, has been adequate—not particularly bad, not particularly good, simply adequate. It met the low standard that business audiences have come to expect.
“Well, what is standard in the business world may be adequate, but it’s not optimal and, let’s face it, it shouldn’t be acceptable. Think about how often you roll your eyes during meetings that are too long and, worse, pointless. Think about the boring presentations you’ve sat through—the ones in which you waited for the single valuable nugget, that one answer, that lone call to action that came at minute 52 out of an hour-long talk. Think about the speech by the CEO who was incredibly dry or who mouthed the same old-same old. A bar set at adequate or standard is far too low for organizations that expect excellent outcomes—or aim to be the best in the world.”
Under our traditional model, SmartMouth coached individuals and trained groups out of this rut – in person. But we realized that, as much as we were driven to be evangelists for change in conference rooms and boardrooms everywhere, we couldn’t reach everyone in person.
That’s why we developed SmartMouth OnDemand. Our online communication training lets us offer our insights, strategies and proprietary methodology to anyone who has an Internet connection and a device.
Presentations is our first – and our flagship – course. It is full of games and interactive segments that are only slightly modified from what we do in our in-person group sessions. Best of all, Presentations is loaded with our SpeechBuilder tool – a fill-in-the-blanks form that prompts you to outline your remarks for any occasion – and anyone who takes the course gets lifetime access to the tool. Pretty soon, we will be adding courses that dive in even deeper on topics like Visuals, Delivery and Storytelling.
Online communication training is the future of the industry. Its flexibility, low cost to the user, and effectiveness make it the obvious choice for organizations that want to enact large-scale change in how employees communicate and for individuals with busy schedules and tight budgets.
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