Sometimes spin just happens. All by itself. And there’s no need for a lot of talk.
Take, for example, the case of Eliot Spitzer who, in a recent interview with The New York Times, was very critical of Andrew Cuomo, New York State’s current Attorney General and a prospective candidate for Governor of that state. Spitzer held both of those positions in the past and only relinquished the Governor’s seat under, shall we say, a bit of duress and disgrace. In the interview, Spitzer accused Cuomo of being driven by politics and said, among other things, “The real test is, do you take on the battles that have been unpopular and perhaps seem impossible to win but are important to take on?” As in, do the right thing . . . ? Is that what he meant . . . ?
The response from Cuomo’s spokesman was brief and brilliant. Spokesman Richard Bamberger said, “The attorney general’s record, credibility and honor speak for themselves, as do Mr. Spitzer’s.” End of comment.
Communications Coach at SmartMouth Communications
SmartMouth Founder and Principal Beth Noymer Levine is a Communications Coach who is emerging as one of the country’s leading voices on how to prepare and deliver speeches and presentations that actually work for both the audience and the speaker.