Consider the word “present.” In communications coaching, I typically use it as a verb, but if you look at it as a noun, it’s present, as in gift. Think about audience-centricity as a gift to your audiences. As with birthday or holiday gifts, people love something they can use, enjoy, or learn from. You should plan to give a present every time you present! If you want to be that speaker who is memorable, then be extremely selective and targeted. Take a few extra minutes and identify a big idea, a “so what,” or a key takeaway for your audience, and then prioritize exactly what and how you’re going to present. Be audience-centric and don’t just present (v), deliver a present (n).
Beth Levine
Communications Coach at SmartMouth Communications
SmartMouth Founder and Principal Beth Noymer Levine is a Communications Coach who is emerging as one of the country’s leading voices on how to prepare and deliver speeches and presentations that actually work for both the audience and the speaker.
Latest posts by Beth Levine (see all)
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