Your topic is set. Your time is limited. You know it’s all about them – your audience – because you’ve wisely adopted the principle of audience-centricity for yourself as a communicator.

So, when preparing yourself for a presentation, ultimately the question for you is this: Which end result do you prefer? Standing in front of a group and being comprehensive, saying everything you know and covering everything in your slide deck? Or being selective and targeted and saying something— even just one thing—that actually resonates with your listeners and sticks in their minds?

Which presenter are you?

It’s your call.

Either way, let me know what you decide.

[*Excerpted in part from Jock Talk: 5 Communication Principles for Leaders as Exemplified by Legends of the Sports World,]

Beth Levine