Messaging & Communications Audit: How Solid is Your Company’s Verbal Branding?
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Take this self-assessment, Messaging & Communications Audit: How Solid is Your Company’s Verbal Branding?, online now. This short quiz will take you less than 2 minutes, and your results are available immediately (no registration or hoops to jump through!). Find out if your organization is on track or if your team has some work to do!
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If you scored above 25, congratulations! Sounds like your team is aligned and unified around some core messages.
If your score is below 25, you may have some work to do. What’s important about “verbal branding” is that not everyone needs to say everything in the exact same way, using the exact same sentences, but they do need to be using the same key words. The “stickiness” of ideas and impressions comes from repetition and reinforcement. Words matter. And messages that use key words to convey value or benefit matter more than information that uses data or detail to provide background or explanation.
Next Steps
Contact SmartMouth to talk about helping you build or refine your messaging platform, or to train your spokespeople so that they can connect and deliver your message! Request a Complimentary 15-Minute Consultation ›
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Question 1 of 5
1. Question
Does your organization have a clear and meaningful statement of its core purpose?
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Question 2 of 5
2. Question
Is your senior leadership able to articulate in a sentence or two your organization’s strategic priorities or goals?
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Question 3 of 5
3. Question
Do employees and stakeholders have an understanding of what differentiates you from the competition or what value you bring?
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Question 4 of 5
4. Question
Would your leadership team be able to identify 3-5 key words – preferably the same words – that describe the “personality” of your company?
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Question 5 of 5
5. Question
How confident are you that your spokespeople/representatives are communicating the benefits of working with you in a direct, concise and memorable way?
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