Today is the perfect day for a reminder about going to 30,000 ft and staying out of the weeds.
  
Dr. King was the master. He said, “I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident: that all men are created equal.”  He did not say, “We need equal rights and equal access to schools, buses, water fountains, and voting booths for adults and children alike; we need laws to be enacted that protect and promote the future of our people in this nation.” Nothing wrong with the second one, but it’s not nearly as impactful or memorable as the first. It’s all in the why versus what, the message versus the info.

So, in a slightly different twist on honoring the legacy of Martin Luther King, let’s all resist delivering laundry lists of items and features when we speak. Instead, let’s look at our lists and ask what value or significance or meaning there is in all of our items and features collectively. And then that’s the message.

I have a dream indeed.



Beth Levine

Beth Levine

Communications Coach at SmartMouth Communications
SmartMouth Founder and Principal Beth Noymer Levine is a Communications Coach who is emerging as one of the country’s leading voices on how to prepare and deliver speeches and presentations that actually work for both the audience and the speaker.
Beth Levine

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